Unmotivated to Lose Weight? Maintain, Don't Gain
There's just one problem with being a behavior change scientist. We don't have any laws. And there's a good reason for that. People are complex, inconsistent and highly unpredictable. That's especially true in the area of weight loss. We have theories about how to best help people eat less and move more, but no laws. The closest we get is what I call Bennett's Law of the Probably Obvious: Weight loss requires motivation. And here's the second postulate of my "law."...Read MoreAmplifeied
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